AMAZON HALO
HOME FOR THE HOLIDAYS

Director | Creative Director

Every holiday season there are levels of family gathering to be conquered. The overwhelming number of questions from inquisitive relatives. The physicality of delivering a Turkey feast to the dinner table. A once lively family den turned into a makeshift bedroom. Each interaction is a minigame that challenges our hero character to stay healthy and relaxed. For these quests, Amazon’s Halo View is the perfect virtual guide, helping our hero thrive in the battle of Health vs the Holidays.

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This campaign was a gauntlet of planning. With a cast of a dozen family members, food styling, holiday interior design, and a trained dog, we left no stone unturned when it came to creating an authentic holiday reunion experience.

The retro game-styled interface was inspired by our nostalgia for the games of yesteryear. We worked to design an 8-bit video game aesthetic that would ‘level up’ the modern capabilities of Amazon Halo’s health suite.

Film Shoot

To capture the first-person game perspective, our director of photography built a custom camera harness that was mounted to a helmet and the talent’s body. The engineering of this mount was designed in a way to allow our talent to walk, turn, and even carry a turkey while having the entire camera rig attached.